local landline phone number of your company (for a verification call from Tencent).Email address for the purpose of registration.An operator passport number and issuing date.Local business license/company number and country of company registration.What are the requirements for WeChat account application and verification? 5 Trends for Chinese Social Media Marketing in 2018.Game version number (the version must be approved by the State Administration of Press, Publication, Radio, Film and Television)Īgencies and associations must strictly abide by the relevant provisions of the Law on the Administration of Domestic Activities of Non-Governmental Organizations Outside the People’s Republic of China and must provide a seal or signature of the letter of commitment.Proof of registration/approval (imported games must provide approval documents from the Ministry of Culture).Gaming companies must meet the following criteria for WeChat advertising: These companies must have the “Basic Telecommunications Business Operation Permit” or the “Value-added Telecommunications Business Operation Permit,” which is issued by the Ministry of Industry and Information Technology. WeChat advertising supports overseas companies that provide operator services in China. WeChat advertising supports only the overseas real estate business of domestic entities. Seal or signature of the letter of commitment.Material and landing page are used only for brand promotion, not transactions.Qualification certificate of domestic branch or office.All banks must meet the following criteria: BankingĪt present, only banks with domestic branches can advertise on WeChat. Here’s a list of approved overseas universities. Special support is provided for overseas universities approved by the Ministry of Education. Special Overseas Industries: Must Meet Particular Conditions Before Advertising Education Personal overseas WeChat official accounts.Merchants (relates generally to advertising merchants).Overseas Industries Banned from WeChat Advertising WeChat advertising is suitable for the following overseas industries -only if brands have an established reputation in the local market: Domestic/life services (excluding gambling, such as casinos, horse racing, etc., and home services).Parent and child commerce (excluding milk powder).E-commerce (relates to the entire advertising platform).Overseas Industries Best Suited for WeChat Advertising For example, there are some industries that are best suited for WeChat advertising, some industries that are banned from WeChat advertising altogether, and some special industries that must meet certain criteria before advertising on WeChat. Essential WeChat Marketing Guide for B2B in ChinaĪs an overseas company, can I advertise on WeChat?Īs an overseas company, you can advertise on WeChat.Cosmetics Advertising Solutions on WeChat.WeChat KOL marketing is suitable for mature and new brands, B2C and B2B industries, and e-commerce. WeChat official account banner ads are suitable for mature and new brands, B2C and B2B industries, and e-commerce. WeChat Moments ads are suitable for mature brands, B2C industries, and e-commerce. We recommend 3 forms of WeChat advertising: WeChat Moments Ads Audience targeting through the orientation feature.Wide reach and demographic base, from teenagers to the elderly.Access to the top social users in China.If you want to promote your brand in the Chinese market, WeChat advertising is one of the leading channels for social marketing in China. Here, we’ll answer 4 of the most frequently asked questions. Over the year, we received many inquiries from many different countries about WeChat advertising and official accounts. Thank you for your reading and supporting our blog this year!
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